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U.S. Hispanic Market

The U.S. Hispanic population is growing more rapidly than the rest of the country's population, a trend that is projected to continue well into this century. Parallel to the rapid increase in population is the exponential growth in buying power of U.S. Hispanics.

The Facts

Here are some of the Latino Community facts in the U.S.:

  • Population Facts
    • Latinos are now the largest minority group in the United States1
    • Hispanics will make up 29 percent of the U.S. population in 2050, compared with 14 percent in 20052
    • Fifty one percent of Latinos say they plan to stay in the United States. The percentage is higher for those who have already been here more than 30 years, 85 percent3
    • By 2011, nearly one person out of every six living in the United States will be of Hispanic origin4
    • New York features the greatest diversity of Hispanics: 31 percent are Puerto Rican; 21 percent are Dominican; 11 percent are Mexican5
    • The ratio of male to female among U.S. Hispanics is 107 to 100; a sharp contrast to the overall population, which has 97 males per every 100 females1
    • The Hispanic population in Los Angeles County, California is the largest of any county in the nation at 4.7 million1
    • In 2006 there were 9.9 million Hispanic family households in the United States1

    Sources:

    1. U.S. Census. Hispanic Americans by the Numbers 2006
    2. Reports and Factsheet. Pew Research Center. February, 2008
    3. Pew Hispanic Center, October, 2007
    4. Selig Center for Economic Growth The Multicultural Economy 2006
    5. Synovate U.S. Diversity Markets Report. 2006
  • Economic Facts
    • The disposable income of U.S. Hispanics was estimated at $863 billion in 2007 - 8.6 percent of total U.S. consumer spending1
    • Disposable income is projected to reach $1.2 trillion by 20121
    • In 2007, there were 18.8 million U.S. Hispanic Internet users2
    • In 2007 the 10 states with the largest U.S. Hispanic purchasing power were4:
      California: $228 billionNew Jersey: $33 billion
      Texas: $154 billionArizona: $28 billion
      Florida: $91 billionColorado: $20 billion
      New York: $66 billionNew Mexico: $17 billion
      Illinois: $38 billionGeorgia: $14 billion
    • On average, Hispanic households in the U.S. spend the most on groceries: $133 a week4
    • In 2007 U.S. Hispanics remitted $66.5 billion to their homelands - a 7 percent increase from the previous year3
    • $23.7 billion were sent as remittances to Mexico alone in 20073
    • The average remittance per capita is $1295
    • The annual average remittance per immigrant (unweighted average) is $2,2335
    • California, Texas and Florida are home to most Hispanic-owned businesses in the U.S.6

    Sources:

    1. Selig Center for Economic Growth at the University of Georgia, 2008
    2. eMarketer, Hispanic Americans Online: A Fragmented Population, 2008
    3. Inter-American Development Bank. March 2008
    4. Georgia Business and Economic Conditions. The multicultural economy. Third Quarter, 2007
    5. The International Fund for Agricultural Development. October 2007
    6. Hispanic-Owned Businesses: Growth Projections to 2012, Hispanic Business Inc., December 2007
  • Health Facts
    • Hispanics have the highest rate of uninsured in the U.S. with 34 percent of the population1
    • Uninsured students also were more likely to be Hispanic, black or Asian, mirroring the nation's uninsured population2
    • Twenty six percent of Hispanics reported not going to a doctor because of the cost3
    • Twenty one percent of Hispanics said they had taken money out of savings to cover health expenses3:
    • Forty one percent of Hispanics are very worried about being able to afford a major hospital stay3

    Sources:

    1. New America Media. Study Reveals Health Care Woes of Asian Americans April 8, 2008
    2. Bloomberg.com About 20% of U.S. College Students Without Coverage April 08, 2008
    3. Rockefeller Foundation. American Worker Survey. February. 2007
  • Labor Force Facts
    • Of the entire Latino labor force in the United States:1
      • 37.5 percent work in landscaping services
      • 23 percent work in construction
      • 20.3 work in the food and beverage industry
    • The percentage of foreign-born workers in the U.S. labor force grew to 15.7 percent in 2007 2
    • The largest share of foreign-born laborers in 2007 — 50 percent — were Hispanic2
    • The 2007 median usual weekly earnings of foreign-born full-time wage and salary earners were $554, compared with $722 for native-born workers2

    The U.S. Bureau of Labor Statistic’s definition of “foreign-born” includes legally admitted immigrants, temporary residents with work permits and illegal immigrants. The Bureau’s reports do not break out statistics for illegal workers.

    Sources:

    1. Science Daily. Americans Living Longer, Enjoying Greater Health And Prosperity, But Important Disparities Remain. March 27, 2008
    2. The U.S. Bureau of Labor Statistics. March 26, 2008
  • Other Facts
    • Hispanics in the U.S. come from at least 20 different countries1
    • In 2007, 42 percent of U.S. Hispanics were high school graduates2
    • In 2006, 12 percent of Hispanics 25 and older had a bachelor's degree or some higher education3
    • Latinos in New York have the highest level of acculturation and speak English at work most frequently compared to the rest of the nation4
    • Univision is the fifth network in the United States behind ABC, NBC, CBS and Fox5

    Sources:

    1. Hispanic Research Inc. September, 2006
    2. Science Daily. Americans Living Longer, Enjoying Greater Health And Prosperity, But Important Disparities Remain. March 27, 2008
    3. U.S. Census. Hispanic Americans by the Numbers 2006
    4. Synovate U.S. Diversity Markets Report 2006
    5. Nielsen Television Index. May, 2007

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